17:3And he carried me away in the Spirit into a wilderness; and I saw a woman sitting on a scarlet beast, full of blasphemous names, having seven heads and ten horns.

And he carried me away in the Spirit into a wilderness;

John knows this feeling of being in the Spirit (Revelation 4:2). In this state, John is protected from the ravages of the wilderness (symbolically, Satan's imitation religious system). This wilderness is an antichrist developed place (Daniel 9:24-27).

and I saw a WOMAN

This is not a rising feminist leader but rather she is used to accentuate the sensual, enticing aspects of the false religious system. Just as in television commercials, this WOMAN is used during this tribulation to sell a product, antiChrist's world empire.

sitting on a SCARLET BEAST,

The color of the beast is not mentioned in Revelation 13:1; however, Revelation 12:3 describes a red dragon using the same characteristics. Recall the dragon was the devil. Thus this WOMAN is being transported about the earth to do her sales job by the devil. The scarlet color just reinforces that many believers have shed their blood because they opposed this SCARLET BEAST.